8th January 2023

In this policy you can find out how and why we use cookies and other tracking technologies (“cookies”), and how you can control the use of those cookies.

How we use Cookies

We use cookies and similar technologies on our website and applications. These help our website work, keep it secure and allow us to personalise your experience, as well as tailor advertisements. Cookies are small files of information stored on your computer or mobile device which allows us to identify that device when you visit our website or mobile app.

Cookie information might be about you, your preferences or your device and is mostly used to make our website work as you expect. The information we use does not usually directly identify you, but it can give you a more personalised web experience.

Some cookies are essential to the working and security of our website and app and therefore we must place them. Others improve your visit and allow us to provide you with relevant online advertising. We will only place these types of cookies with your consent.

You can view the cookies types we use and manage settings for non-essential cookies at any time using the Manage Cookies link within the footer.

Non-essential cookies will be grouped in the following categories

  • Functional
  • Experience and analytics
  • Marketing
  • Social

You can find further information about each type, below. You can also enable, disable, and delete any cookies that are already on your device through your internet browser settings.

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Our Cookies

Strictly necessary cookies

These are cookies that are required for the operation of our website and app. They are necessary for the safety, security and integrity of the website and therefore cannot be turned off via our consent tool. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.

Functional cookies

We use functional cookies to recognise you when you return to our website or app. They may be set by us or by third party providers whose services we have added to our pages. These allow us to personalise content for you, greet you by name and remember your preferences. You can turn these cookies off, but this will result in a loss of functionality.

Experience and analytics cookies

Experience and analytics cookies allow us to understand the behaviour of visitors to our website and app, including the source of your visit, how you move around our website and app and what our most and least popular pages are. These cookies include testing and personalisation tools which allow us to try new experiences for customers.

You can turn these cookies off, but this will result in a loss of functionality and a less personalised experience.

Marketing cookies

Marketing cookies are used to collect information about your visit and allow us to show you relevant adverts on our website and app and other sites on the internet. These cookies also allow us to share data with our carefully selected partners and ensure that you get relevant advertising both on our website and on selected partner websites. Partners can include affiliates, advertising partners such as Facebook or other partners who provide services on behalf of Iceland. This may impact the content, recommendations and offers you see on other websites you visit.

You can turn these cookies off, but this will result in less targeted advertising and promotions may not be as relevant.

Social media cookies

These cookies are used by a range of social media services that we have added to the website to enable you to share our content with your friends and networks. They can track your browser across other sites and build up a profile of your interests. This may impact the content, posts and messages you see on other websites and on the social platforms you visit.

You can turn these cookies off. If you do not allow these cookies, you may not be able to use or see these sharing tools.

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Advertising on other third-party websites

We use targeted advertising cookies to remember the products and services you are interested in when browsing our website or app. If you later view certain selected third-party websites or social media platforms, we may provide advertisements relating to those products and services that you viewed on our website or app.

Controlling the use of cookies

From time to time, we may add new systems or partners which require new cookies to be used for their operation. When this happens, we will ask you to confirm your cookie choices again, the next time you visit our website, or app.

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As well as managing your cookie preferences within the footer, you can stop cookies being used on your device by activating the setting on your browser that allows you to block the deployment of some or all cookies.

Please note, if you use your browser settings to block cookies you may not be able to access all or parts of our website.

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Manage Cookies